Location: Archive > Statistics
The statistics feature provides valuable insights into your restaurant’s bookings, guest behavior, and feedback. It helps you analyze key data points like arrival times, group sizes, no-shows, cancellations, booking sources, guest feedback, and Net Promoter Score (NPS).
Bookings and Guests
This tab provides an overview of bookings and guest trends, including:
- Booking status: Displays the percentage of active bookings, cancellations, and no-shows. This helps you monitor guest reliability and identify trends in booking behavior.
- Booking origin: Shows the sources of bookings, such as the website, Google, manual entries, or other integrations. This helps you understand where most of your guests are coming from.
- Guests per day: A daily breakdown of the number of guests, helping you track your busiest days and adjust staffing accordingly.
- Arrival times (bookings and guests): Displays the most common arrival times, allowing you to optimize staff shifts and preparation for peak times.
- Group sizes: A summary of different group sizes, indicating whether your restaurant frequently hosts small groups or larger gatherings. This is helpful for managing table arrangements and space planning.
- Booking durations: Shows how long bookings last on average, assisting you in managing turnover times and optimizing table usage.
- Booking creation time: Shows when guests are most likely to make their bookings, helping you optimize marketing and reservation management efforts.
- Booking types: A breakdown of the types of bookings, such as normal bookings or special events, providing insight into the diversity of your reservations.
Satisfaction
This tab includes feedback from satisfaction surveys that guests fill out after their visit, offering insights into how they perceive their experience at your restaurant.
- Food, Service, and Atmosphere Ratings: Displays average ratings for these aspects. Higher ratings indicate positive feedback, while lower ratings may point to areas needing improvement.
- Recommend and Improve Scores: Shows how likely guests are to recommend your restaurant and provides suggestions for improvement. Use this to enhance guest satisfaction and address any issues.
- Answers per day and during the day: Shows when guests tend to provide feedback, helping you understand response patterns and improve survey timing.
NPS (Net Promoter Score)
The NPS tab provides insights into guest loyalty and satisfaction based on survey responses. It categorizes guests into Promoters, Passives, and Detractors:
- NPS – Selected period and YTD: Shows your Net Promoter Score for the selected period and year-to-date, giving you an idea of overall guest satisfaction trends.
- NPS groups: Displays the breakdown of Promoters, Passives, and Detractors, helping you understand the proportion of highly satisfied guests versus those less likely to recommend your restaurant.
- NPS score distribution: Provides a detailed view of how guests rated their likelihood of recommending your restaurant on a scale from 0 to 10.
Geography
This tab provides insights into the geographical distribution of your guests, allowing you to understand where your clientele is coming from and tailor marketing strategies accordingly. Note: Without zip codes, the data is based on IP addresses, which may not be as accurate
The statistics in the Archive help you understand your guests better, improve your service, and optimize booking and staffing strategies to enhance the overall experience at your restaurant.